November issue of C2 explores the consumer preferences for cultural and creative products

The 11th issue of C2

Published by the Cultural Affairs Bureau and produced by 100 Plus Cultural Creative Development Ltd., C2 launches its latest issue on 2 November. As the cultural and creative products keeps on innovating, this edition with the theme of “Looking for Consumers of Cultural and Creative Products” discusses how the sellers of cultural and creative products find out the consumer preferences and what sort of creative and cultural products the consumers seeking for. This edition of “Feature” invites nine consumers to share their aspects on valuable cultural and creative products. Director of Tealosophy, Justin collaborates with poet Elvis Mok to develop a tearoom that combines the features of tea ceremony and Chinese calligraphy. Justin and Elvis also state that “emotional marketing” should be the strategic marketing for cultural and creative business. With the development of art programmes for years, the Director of Programme and Marketing of Macao Cultural Centre, Pedro Lencastre, shares his perspectives to make purchase on art programmes. “Chit Chat” invites Director of Sun Museum in Hong Kong, Yeung Chun Tong and Chairman of Simon Suen Foundation, Chloe Sun, discuss how a private museum brings a new atmosphere to Hong Kong’s art scene. “Extravaganza” reviews the first edition of Macau Design Week. The activities attracted a number of Macao design talents to join and showcased the abilities of local designers. “Around the Globe” reviews the exhibition of Cheung Po Tsai co-organised by Taipei Palace Museum and the City University of Hong Kong. This helps readers to understand the global trends on multimedia exhibitions. “Blogs” columnists Alvis Sio, Erik Kuong, Rai Mutsu, Cheong Sio Pang, Sisi Chang, Yi-Hsin Lin and Rachel Mok are going to give more perspectives on the development of cultural and creative industries. C2 is a trilingual magazine (in Chinese, Portuguese and English), published online on the first Monday of each month. Readers are welcome to browse or download the magazine at The email subscription function is now available. Please simply click the “subscribe” button on the right corner of our webpage and enter your email address to subscribe to our monthly C2 magazine. For the latest updates, you may also visit the magazine’s Facebook page at, or on WeChat, by clicking “add friend” and inputting “c2magazine” in the ID column. For enquiries, please email to

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All information on this site is based on the official language of the Macao Special Administrative Region. The English version is the translation from the Chinese originals and is provided for reference only. If you find that some of the contents do not have an English version, please refer to the Traditional Chinese or Portuguese versions.