Opening Ceremony of “hush! Beach Concerts x Urban Sports Wellfest 2026”
Jointly organized by the Culture and Sports Bureau (DSCD) and MGM, and co-organized by the Customs of the Macao Special Administrative Region, the Municipal Affairs Bureau, the Marine and Water Bureau and the Macao Government Tourism Office, the event “hush! Beach Concerts x Urban Sports Wellfest 2026” was inaugurated today (14 November) at Hac Sa Beach. The main event is held for two consecutive days (14 and 15 November), creating a cultural and tourism experience that combines music, sports and community culture in Ha Sa Beach. This initiative allows residents and tourists to enjoy performances, challenge themselves, relax and explore local culture, providing Macao with a more participatory event.
The opening ceremony was officiated by the Director of the Culture and Sports Bureau, Leong Wai Man; Assistant Director of Brand Marketing Program of MGM, Anthony Wong; the Director of the Macao Government Tourism Office, Maria Helena de Senna Fernandes; the Acting Deputy Director of the Culture and Sports Bureau, Fu Si Na; Director of the Customs Maritime Inspection Department, Wong Weng Meng; the Acting Head of Division of Cultural, Recreational and Association Affairs and Public Relations of the Municipal Affairs Bureau, Chan Weng Hang; member of the local band Cancer Game, Chester; and local fitness coach, Dylan Chong. Representatives of supporting organizations, the members of the Cultural Heritage Committee, the Cultural Development Consultative Committee and the Sports Committee, as well as representatives of musicians, yoga and sports instructors, Representatives from Asia's renowned pop music industry attended.
The event features seven themed zones, including the main beach stage “Hot Wave”, the lawn stage “Music Chill”, “hush! Young Vibe”, the “Wellfest Stage”, the “Fitness Challenge”, the “The Commons‧Workshops Hub” and the “hush! Market”. In the musical line-up, the event focuses on local musicians, featuring several artists from home and abroad to take the stage, including one of the most popular independent bands from Chinese Mainland, Omnipotent Youth Society, the Malaysian independent dream-pop band, babychair, the veteran Portuguese electronic music DJ, Branko, the leading hip-hop music project from Taiwan, That’s My Shhh, and the Hong Kong pianist, arranger and composer Joyce Cheung.
In addition, the event closely integrates music and urban sports, including the “Cantopop Fitness Party” (a combination of aerobic dance and high-intensity interval training (HIIT); the “Afro Dance Party”, which is full of rhythm and cultural characteristics; the “Workout Training Station” and “PFT Fitness Challenge”, which combines elements of endurance, strength and coordination, as well as a sound meditation experience. The event also features over 40 local food stalls alongside a variety of music and sports workshops. The opening day saw an enthusiastic response, attracting large crowds of residents and tourists. Moving between different themed zones, attendees immersed themselves in a blend of music, sports, and lifestyle experiences—fully showcasing the unique charm of "culture-sports integration" while soaking up the vibrant coastal atmosphere of Hac Sa.
In order to facilitate public access to Hac Sa Beach, three free shuttle bus routes will be provided during the event, travelling from Iao Hon Market Park, Fai Chi Kei, and Taipa Central Park (via MGM COTAI) to Hac Sa Beach and vice versa. The daily service hours for the two-day event will be from 8:30am to 11:59pm. The public can also take the free shuttle buses at all ports (except Qingmao Port) to MGM COTAI and transfer to the event’s express line directly to the venue. Members of the public who take the free shuttle bus to Ha Sa Beach to participate in the event will receive a “Cheer Up Station” voucher, which can be used to participate in a lucky draw at the venue.
In order to broaden the influence of the signature event “hush!” and promote Macao’s pop music creation, this year renowned representatives from overseas and the Asian pop music industry were invited to come to Macao and to attend the performances and the opening ceremony, including Clockenflap Music and Arts Festival from Hong Kong, Busan International Rock Festival from the Republic of Korea, Bangkok Music City from Thailand, and AXEAN Festival from Malaysia. Some industry representatives will participate in the “Beat Bloom Macao - International Music Industry Forum and Matchmaking”, to be held on 16 November, at the Former Barra Slaughterhouse site. Leveraging Macao’s unique advantage as a city featuring the integration of Chinese and Western cultures, the Forum aims to promote regional music industry cooperation and create more performance and collaboration opportunities for Macao’s pop music.
The event is supported by Air Macau, Tai Fung Bank, ICBC (Macau), Banco Nacional Ultramarino (BNU), OCBC Bank (Macau), Coca-Cola Beverage Co., Ltd., and Bevtech Limited.
For more information, please visit the event’s webpage at culture.dscd.gov.mo/hush, its official Instagram account “hushfullmusic”, the “dscdmacao” and “HUSH FULL MUSIC” pages on Facebook, as well as the MGM’s website at www.mgm.mo, its official Instagram account “mgm.mo”, “MGM” page on Facebook and WeChat account “MGM”.
