18th UTM–UN Tourism Training Programme Officially Opens
18th UTM–UN Tourism Training Programme Officially Opens
The Opening Ceremony of the 18th UTM–UN Tourism Training Programme was held on 22 September at MGM COTAI. For the fourth consecutive year, the programme is generously sponsored by MGM. This year's theme, "Reimagining Destination Branding through AI and Digital Marketing," brings together government officials from tourism sectors, academics, and industry leaders from UN Tourism Member States across the Asia-Pacific region to explore how generative artificial intelligence is transforming the way travellers discover, evaluate, and choose destinations.
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Tuesday, 22nd September
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