How to handle it
Processing procedure and required documents:
1. Application form (Mod.012/DHAL);
2. Photos showing the location of the placement of advertisement plate(s)/signboard(s);
3. The sketch or blueprint of the advertisement plate(s)/signboard(s)(the advertising content can be presented in various languages, with one of it being the official languages of Macao SAR);
4. If the applicant is a natural person, a photocopy of the ID document of the signatory should be submitted;
5. If the applicant is a legal person, a photocopy of valid Business Registration Certificate (companies registered at the Commerce and Movable Property Registry of Macao are exempted from submission) or a photocopy of valid Certificate of Association and Foundation issued by the Identification Services Bureau is required to be submitted. The relevant application form is required to be signed by its legal representative and submitted with a photocopy of the identification document of the signatory of the application form;
6. Photocopy of Civil Liability Insurance Policy for the placement of publicity materials or advertising materials which is issued by a registered insurance company in Macao (if applicable);
7. In the cases where the range of the billboard/signboard falls within the area of a third entity, original copies or notarized photocopies of document(s) authorizing the use of such areas should be submitted together with the written report of property registration (establishments registered at the Property Registry of Macao are exempted from submission). If the owner is a natural person, the signature need to be supported by photocopy of the identification document. If the owner is a legal person, a photocopy of valid Business Registration Certificate (companies registered at the Commerce and Movable Property Registry of Macao are exempted from submission) or a photocopy of valid Certificate of Association and Foundation issued by the Identification Services Bureau is required to be submitted, and the relevant signature(s) need to be supported by photocopy(ies) of the identification document(s) of the representative(s);
8. In the cases where the contents of the billboard/signboard are related to advertisement of drugs, prescription drugs, prostheses, medical or paramedical treatment methods, or substances presented as having health benefits, the Letter of Approval of Advertisement issued by the Health Bureau should be submitted together with photocopies of the advertising script with the official stamp of the Bureau or other relevant supporting documents;
9. If the way of installation of the billboard/signboard involves the construction work that requires a license/permit according to the law, a photocopy of the work license issued by the Land and Urban Construction Bureau (DSSCU) or a photocopy of the “Notice of nonresidential alteration, maintenance and repair works” with the chop of the DSSCU should be submitted;
10. For applications for installation of luminous advertisements/ signboards (including light box advertisements, neon-light advertisements, LED advertisements and electronic monitors, etc.), applicants must comply with the “Instructions on Controlling Light Pollution from Advertising Panels, Decorative Lights and LED Monitors outside Buildings” formulated by the Environmental Protection Bureau and must also submit the “Declaration of Luminous Advertisements or Signboards” (Mod. 023/DHAL).
Processing Time Limit
Not applicable
Do you support agency services
Yes
cost
Application fee:
1. Advertisement
1.1 Non-luminous With area of 5 square metres or less, for every square metre or part thereof : MOP80; With area exceeding 5 square metres, for every square metre or part thereof : MOP160.
1.2 Luminous With area of 5 square metres or less, for every square metre or part thereof : MOP160; With area exceeding 5 square metres, for every square metre or part thereof : MOP320.
2. Signboard
2.1 Non-luminous With area of 5 square metres or less, for every square metre or part thereof : MOP40; With area exceeding 5 square metres, for every square metre or part thereof : MOP90.
2.2 Luminous With area of 5 square metres or less, for every square metre or part thereof : MOP80; With area exceeding 5 square metres, for every square metre or part thereof : MOP160.
Note: As stipulated by Clause (1) and (3) of Article 17 of Law No. 13/2025, the advertisement license fee and stamp duty for year 2026 are exempted.
Form fee: Not applicable
Stamp Duty: If the license fee exceeds MOP50, the stamp duty is equivalent to 10% of the license fee.
Note: As stipulated by Clause (1) and (3) of Article 17 of Law No. 13/2025, the advertisement license fee and stamp duty for year 2026 are exempted.
Security deposit: 15% of the license fee; Minimum payable amount is MOP500 Maximum payable amount is MOP5,000.
Fees, Charges and Prices List: Not applicable
Approval time required
15 days after receiving all the necessary documents.
Note: Consultation period with other entities is not included in the performance pledge period.
Remark/Application Instructions
Not applicable
Related specifications or requirements
Not applicable
Progress query method
https://www.iam.gov.mo/c/licenseQuery/csliprogressquery
The result of completing the service/Amount
Method for collecting result of service: In person
Do you support dropshipping
Yes
Does it support file cabinets
Yes
Service processing location and time-offline
1.Integrated Services Centre
Details：
Service location: Avenida da Praia Grande, n.os 762-804, Edifício China Plaza , 2.º andar, Macau.
Office hours: Monday to Friday, 9:00 a.m. to 6:00 p.m. (no lunch break, closed on Saturday, Sunday and public holidays)
2.Northern District Public Services Centre
Details：
Service location: Avenida de Venceslau de Morais, n.º 222, r/c, Centro de Serviços da RAEM, Macau.
Office hours: Monday to Friday, 9:00 a.m. to 6:00 p.m. (no lunch break, closed on Saturday, Sunday and public holidays)
3.Central District Public Services Centre
Details：
Service location: Rotunda de Carlos da Maia, n.os 5 e 7, Complexo da Rotunda de Carlos da Maia, 3.º andar, Macau.
Office hours: Monday to Friday, 9:00 a.m. to 6:00 p.m. (no lunch break, closed on Saturday, Sunday and public holidays)
4.Islands District Public Services Centre
Details：
Service location: Rua de Coimbra, n.º 225, 3.º andar, Centro de Serviços da RAEM das Ilhas, Taipa.
Office hours: Monday to Friday, 9:00 a.m. to 6:00 p.m. (no lunch break, closed on Saturday, Sunday and public holidays)
5.Islands District Public Services Centre – Seac Pai Van Station
Details：
Service location: Avenida de Vale das Borboletas, Complexo Comunitário de Seac Pai Van, 6.º andar, Coloane
Office hours: Monday to Friday, 9:00 a.m. to 1:00 p.m., 2:30 p.m. to 5:00 p.m. (closed on Saturdays, Sundays and public holidays)
Do you support reservation：Yes
Do you need to make an appointment for post-processing：No
Appointment method：
Macao One Account/Business & Associations Platform
Other Channels Available?：No
Service processing location and time-Remote counter
1、Macau New Neighbourhood in Hengqin
Details：
Service location: Rua Xiangshun, n.os 370-378, loja, Zona de Cooperação Aprofundada de Guangdong e Macau em Hengqin
Office hours: Monday to Friday (except legal holidays): 9:00 a.m. to 6:00 p.m.
2、Hengqin Government Affairs Service Center
Details：
Service location: 1-2/F, Building 2, Civic Service Center, 868 Gangao Blvd, Hengqin, China
Office hours: Monday to Friday (except legal holidays): 9:00 a.m. to 12:00 noon, 2:00 p.m. to 6:00 p.m.
Do you support reservation：Yes
Do you need to make an appointment for post-processing：Yes
Appointment method：
Macao One Account/Business & Associations Platform