Consumer Council has added the 'Specific Product Price Platform' function to its 'Supermarket Price Information Platform' mobile phone application to allow consumers to instantly search for the highest and the lowest prices of the surveyed items. The information platforms also display the percentage differences in price of the same product sold at different retail outlets. Consumer Council launched its 'Supermarket Price Information Platform' app for iPhone in late 2011, and has continued to improve the functions of the application to increase price transparency, as well as the practical use of the data. In May, this app has been launched for Android users. By now, over 26 thousand iPhone users have downloaded the app and a browsing record of 1.34 million has been recorded. As for Android users, around 3,000 users have downloaded the app and a browsing record of over 75 thousand has been recorded. As mobile devices such as smart phones allow consumers to conveniently browse the price data online, the "Supermarket Price Information Platform" mobile phone application is popular for both iPhone and Android users. Consumer Council therefore extended its service and added the 'Specific Product Price Platform' function to the application. Consumers can just click the icon for 'Specific Product' and then can get access to the prices of all the specific items surveyed, especially the highest and lowest prices, as well as the percentage differences in price of the same product sold at various retail spots. The current specific product price survey focuses on 11 daily commodities, such as rice, cooking oil, tissue papers and seasoning, etc.. The 5 individual functions in the 'Supermarket Price Information Platform' app are: 'Supermarket Price Watch', which categorizes products with pictures and allows consumers to conveniently select their favorite items. 'Best Price in Town', which allows consumers to search items according to their nearest supermarkets for the best price. 'Shopping Basket', which allows consumers to sum up their desired items and make price comparisons. 'Specific Product Price Platform', which provides specific price surveys on different categories of daily commodities, and allow consumers to compares prices, especially the highest and the lowest prices, as well as the percentage price differences of the same product sold in various retail spots. 'Certified Shops', which includes a list of over 1,000 'Certified Shops' with information such as their locations, and types of businesses. Each 'Certified Shop' bears an emblem which signifies it as 'the only official guarantee for shopping'. For inquiry, please call 89889315.
