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Results of visitor expenditure survey for the 3rd quarter 2014


Information from the Statistics and Census Service (DSEC) indicated that total spending (excluding gaming expenses) of visitors in the third quarter of 2014 reached MOP15.5 billion, up by 5% from MOP14.8 billion in the third quarter of 2013. Spending of overnight visitors totalled MOP12.9 billion and that of same-day visitors was MOP2.6 billion, up by 5% and 3% respectively year-on-year. Per-capita spending of visitors in the third quarter of 2014 was MOP1,878, down slightly by 1% year-on-year. Visitors from Mainland China spent an average of MOP2,220, a decrease of 4% year-on-year, and spending of those travelling under the Individual Visit Scheme (IVS) was MOP2,758. Per-capita spending of visitors from Japan increased by 12% year-on-year to MOP1,954, and that of visitors from Singapore (MOP1,927), Malaysia (MOP1,798) and Taiwan (MOP1,653) also registered increase. Visitors from the United Kingdom had relatively high per-capita spending among the long-haul visitors, at MOP1,563, up substantially by 38% year-on-year. Per-capita spending of overnight visitors increased by 4% year-on-year to MOP3,310, while that of same-day visitors decreased by 8%, at MOP599. Per-capita spending of overnight and same-day Mainland visitors topped at MOP3,933 and MOP707 respectively, and that of overnight and same-day IVS visitors reached MOP4,940 and MOP1,185. Moreover, per-capita spending of overnight visitors from Taiwan was MOP3,478. Analysed by consumption structure, visitors spent mainly on Shopping (49%), Accommodation (26%) and Food & Beverage (18%) in the third quarter of 2014. Per-capita shopping spending of visitors increased slightly by 1% year-on-year to MOP921, and the preferred shopping items included Jewellery & Watches (26%), Local Food Products (22%) and Handbags & Shoes (18%). Analysed by place of residence, visitors from Mainland China spent an average of MOP1,260 on shopping and that of IVS visitors reached MOP1,726; shopping spending of Hong Kong visitors was merely MOP143. Meanwhile, long-haul visitors spent primarily on Accommodation and Food & Beverage. According to the results of Visitors' Comments Survey in the third quarter, about 86% of the visitor-users were satisfied with the services and facilities of hotels, and 84% complimented about the services of travel agencies; however, merely 47% of the visitors commented that points of tourist attractions were adequate, and 17% considered that public transport services should be improved.



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