Institute For Tourism Studies (IFT) and Cornell-Nanyang Institute of Hospitality Management (CNI)co-organising CNI-IFT Advanced Certification in Strategic Hospitality Management


The tourism industry of Macao has been developing rapidly in recent year, while hotel industry is one of the key elements, management team of hotel industry must equipped with strategic thinking and advance vision, thus IFT and CNI co-organised the “CNI-IFT Advanced Certification in Strategic Hospitality Management” aim to provide industry executives an all-rounded training in Strategic Hospitality Management. This certification programme consists of four modules to be offered in 2010 and 2011. Individuals can attend one of the following modules:
Module 1 - Strategic Hospitality Operations (open for application)
Module 2 - Strategic Hospitality Marketing
Module 3 - Strategic Thinking
Module 4 - Strategic Financial Management
and earn a certificate of “CNI-IFT Executive Development Programme”, OR accomplish all of the four to achieve the “CNI-IFT Advanced Certification in Strategic Hospitality Management”. The “Strategic Hospitality Operations Executive Development Programme” is one of the four modules of the “CNI-IFT Advanced Certification in Strategic Hospitality Management”, purpose of this programme if to provide the participants with an understanding of the state-of-the-art tools and techniques for strategically managing service operations in a competitive and dynamic marketplace. IFT gladly invited Prof. Rohit Verma, Executive Director of the Centre for Hospitality Research of Cornell-Nanyang Institute of Hospitality Management as speaker. Prof. Verma has received several teaching and research awards and published over 50 articles in prestigious business journals, his research interests include new product/design, quality management and process improvement, and operations/marketing interrelated issues. The 2-day “Strategic Hospitality Operations Executive Development Programme” includes the following topics:
- Understanding the tradeoffs between different competitive priorities (e.g. cost vs. quality vs. delivery performance vs. flexibility vs. innovation)
- Discuss concepts, tools and techniques for quality and process improvement such as Six Sigma
- Learn quantitative decision-making approaches to find the optimum (or best) operating configuration
- Learn state-of-the-art techniques for translating customer needs into operations requirements
- Discuss contemporary topics in new product and service development
- Understand the key concepts for process improvement such as lean production, and supply chain management Institute For Tourism Studies (IFT), Macao and Cornell-Nanyang Institute of Hospitality Management (CNI), Singapore started co-organising executive development programmes and public lectures since 2007 providing advancement opportunities for industry professionals. The Cornell-Nanyang Institute of Hospitality Management (CNI) is a partnership between world-renowned Cornell University’s School of Hotel Administration and Nanyang Technological University (NTU)’s Business School (NBS). This alliance brings together the world’s leading hotel management school and one of Asia’s elite business schools. Singapore-based Nanyang Business School was ranked the top 24th school worldwide in the Financial Times’ business school raking this year. Please visit www.cni.ntu.edu.sg for more information. IFT has always strived to seek diversified development and expansion of international networks. Collaboration with many overseas organisations and universities help to ensure that our programmes meet international standards. By organising executive development programmes and public lectures providing opportunities for senior executives to probe into the development of Macao’s tourism industry and challenges it has to face. “Strategic Hospitality Operations Executive Development Programme” – the first modules of the four modules of the “CNI-IFT Advanced Certification in Strategic Hospitality Management” is now open for application, registration deadline is 18 December, 2009. For details information, please visit www.ift.edu.mo/edp/operation2010 or contact Ms. Sandi U at Tel: (853)85061-281, Fax: (853)85061-283, or mailto:sandiu@ift.edu.mo.



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