Promotion of the Macau Grand Prix at 2011 Formula 1 Chinese Grand Prix in Shanghai


A promotion of Macau Grand Prix and Macau tourism, organized by the Macau Grand Prix Committee (MGPC) and Macau Government Tourist Office (MGTO), was held during the Formula 1 Chinese Grand Prix in Shanghai from 15th to 17th of April. Located in a prime position next to the Light Rail Transit station, with an exhibition area of 150 square meters at Waterscape Square, this promotion has successfully attracted a large number of visitors. According to the information provided by the F1 organizer, there were a total of 163,000 spectators over the three-day event. Mr. Zhang Huimin, President of Shanghai Juss Event Management Co., Ltd. and the FIA Formula One World Championship Race Director Charles Whiting, visited the Macau Grand Prix exhibition. This promotion has combined the themes of the Grand Prix and the Macau tourism, having three parts of exhibition, including a prestigious racing car display, podium area and photo exhibition. In the racing car display area, the Formula 3 car raced by 2000 Macau Grand Prix winner Andre Couto in the 1998 event, and the 2001 race-winning motorcycle of John McGuiness were exhibited. In addition, promotional materials of Macau tourism and posters were distributed to attract tourists to visit Macau and the Macau Grand Prix. Shanghai is a major tourism market of Macau, with over ten daily flights from airlines such as Air Macau, Shanghai, China Eastern and Spring Airlines. The Macau Grand Prix is an important tourist attraction, and it is aimed to attract more visitors to Macau through this promotion in Shanghai F1.



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