MICE Statistics for the 2nd Quarter 2012


Information from the Statistics and Census Service indicated that a total of 234 MICE events were held in the second quarter of 2012, a drop of 26 events over 2011, of which 201 events were held in paid venue. Total number of participants and attendees went up by 8% to 130,016. There were 8 exhibitions held in the second quarter, attracting 112,702 attendees, while the other 226 meetings and conferences had 17,314 participants in the same quarter. In accordance with the information collected from 6 exhibition organisers interviewed, a total of 5 were repeated exhibitions that had previously held in Macao in 2011. In respect of the major reasons of selecting Macao as exhibition destination, expanding local market and business operation in Macao took up 66.7% and 33.3% respectively. Moreover, the 6 exhibitions attracted 483 exhibitors and 10,276 professional buyers. Revenue of the exhibitions in the second quarter amounted to MOP21.61 million, down by 6% year-on-year, mostly from Rental of Exhibition Booth (94% of total). Expenditure dropped substantially by 79% year-on-year to MOP7.14 million, with expenses on Rental of Venue; and Advertising, Promotion & Public Relations accounted for 37% and 35% of the total respectively. Information from 45 exhibitors interviewed showed that revenue of them went up by 41% year-on-year to MOP4.43 million, with the majority coming from Sales of Products. Expenses amounted to MOP3.24 million, with expenses on Rental of Exhibition Booth accounted for 68%. There were 505 MICE events held in the first half year of 2012, down by 32 events year-on-year. Total number of participants and attendees increased by 17% to 291,797, among which 219,176 attendees were attracted by the 20 exhibitions. In the first half year of 2012, revenue and expenditure of exhibition organisers amounted to MOP28.55 million and MOP31.79 million respectively. For the interviewed exhibitors, revenue and expenditure were MOP19.99 million and MOP5.50 million.



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