Jointly organized by the Macao Trade and Investment Promotion Institute (IPIM) and the Department of Foreign Trade and Economic Cooperation of Guangdong Province, the 2012 Guangdong & Macao Branded Products Fair (2012 GMBPF) will be held from 2 to 5 August (Thursday to Sunday) for four consecutive days at the Macau Fisherman's Wharf Convention and Exhibition Centre.
All-China Federation of Industry and Commerce, China Council for the Promotion of International Trade (CCPIT) and the Trade Development Bureau of Ministry of Commerce, PRC have been specially invited as Supporting Organisations for the event. Over 40 government bureaus and trade promotion institutions from Guangdong and Macao are acting as co-organisers. 2012 GMBPF is co-ordinated by the Macau Fair & Trade Association. An event to enhance Guangdong and Macao in economic exchange and brand cooperation
Guangdong and Macao enjoy a long history of economic and trade cooperation. Back in April 2003, Guangdong and Macao have together staged with success the Western Guangdong Famous Products Fair in Macao. In 2009, the first Guangdong & Macao Branded Products Fair was staged and has been held yearly for 4 years since then. The GMBPF is initiated by the governments of Guangdong and Macao SAR, with the objective to cope with the Outline of the Plan for the Reform and Development of the Pearl River Delta, and is an important trade and economic activity promulgated by both governments acting upon the basis of the subsequent Strengthening the Comprehensive Strategic Cooperation Agreement between Guangdong and Macao signed by the Macao Trade and Investment Promotion Institute and the Department of Foreign Trade and Economic Cooperation of Guangdong Province in March 2009. In March 2011, Guangdong - Macao Cooperation Framework Agreement was signed which marked a closer tie between the two territories. The GMBPF, with improved significance, is now earmarked as an annual event endorsed by the two governments. With the successful experience gained over the past 3 years, the GMBPF has gained more recognition and evolved to be an annual branded event of Macao. Effectiveness of GMBPF extended to generate future thematic fairs The 6,000 square metres exhibition floor houses 247 exhibition booths and showcases the carnival-style trade and economic activities including trades, cultural exchange, shopping and entertainments. The 2012 GMBPF will continue to highlight Macao as the World Centre of Tourism and Leisure and as a business service platform gearing towards an appropriate diversification for the economy of Macao. The GMBPF will have its effectiveness extended to generate future thematic fairs, helping Guangdong Branded Products to explore overseas markets, and the inflow of more varieties and quality merchandizes to Macao. For easier access by merchandizers and the public and to be more centered towards different themes, the exhibition floor will be zoned according to the industries such as gifts and souvenirs, daily necessities and food products instead of the previous zoning method based on different cities and provinces. Greater branding effect draws in more Guangdong enterprises The branding effect of the GMBPF is becoming more obvious, as the number of applicants for exhibition booths have far exceeded the number of available booths this year. After the selection process, 129 Guangdong enterprises will take up 162 exhibition booths, with 40 booths at the Gifts and souvenirs Zone, 69 booths at the Daily Necessities Zone, and 53 at the Food products Zone. Among the exhibitors, 8 enterprises are China Branded Products and Famous Brands, whereas 46 are Guangdong Branded Products and 32 are Famous Brands of Guangdong Province. Twenty-three enterprises are the key businesses to be developed by the Ministry of Commerce and the Department of Foreign Trade and Economic Cooperation of Guangdong. About 107 enterprises have already had their trademarks registered, and 42 have registered their trademarks overseas. To assist the developments in Xinjiang province, the Guangdong Province has specially invited their corresponding region – Kashi of Xinjiang Province to have their commerce departments to deploy enterprises to take part in the GMBPF, in order to explore new ways of assisting Xinjiang province. This is the reason why there will be one enterprise from Kashi of Xinjiang appearing at the 2012 GMBPF and it will bring forth 400 of their famous sweet melon – Jiashi melon - to Macao. The Jiashi melon is named after the place of the produce – Jiashi county of Xinjiang, and is famous for its sweetness, flavor, vitamins, fibres, succulent and nutritious nature of the fruit. I Exhibitors endorse the effectiveness of GMBPF
Sixty percent of the Macao enterprises are repeated exhibitors
The Macao Pavilion will continue to promote products Made in Macau, Macao Brands, Design in Macao, Macao Creative Arts Products, and specialty products with Macao enterprises as agents. A total of 85 Macao enterprises will take part in the GMBPF, 30 of which are located at the wet products zone, 8 at the consumer products zone, 14 at the Food products zone, 9 at Daily Necessities, 4 at Electronic products, 3 at Healthcare products, 6 at souvenir items, 9 at the MinM (Manufactured in Macao) and 2 as official banking partners. Forty percent of the Macao exhibitors are participating for the third consecutive years while 60 per cent of which have been involved in GMBPF in the past. The active involvement of the exhibitors is a vivid proof of the effectiveness of the event. Apart from the core exhibition, Guangdong & Macao Branded products trade & exhibition centre is also housed in the venue. Also included in the already rich programme are activities such as the 'Vote for Most Popular Guangdong and Macao Branded Product', Business Matching Session, Product Presentation for specialized products and services, Sourcing and Negotiation, arts and culture performances and lucky draw. Guangdong & Macao Branded products trade & exhibition centre for a highly cost-effective business matching platform New ideas are added to the 2012 GMBPF to enrich the contents, enhance the impact, deepen the economic and trade cooperation between the two territories, and to seek for more cooperation chances for enterprises in Guangdong and Macao. To allow buyers to have a more systematic, comfortable, and convenient way to know more about the pricing, quality edge, trading terms and favourable conditions for the Branded Products of the cities in Guangdong and Macao, Guangdong & Macao Branded products trade & exhibition centre will be a showroom for the three products with the highest quality. Besides displaying samples, there will be dedicated personnel on-site to explain in details about the products and to distribute product information. This service includes liaising with the exhibitors, providing space for business negotiation, express delivery for samples of products, free beverages, WIFI service, recharging of mobile phones, product information updates after the event, and business service platform. Premiere Forum on Guangdong and Macao Products Packaging Design Cooperation & Development
Product Packaging Design is part and parcel to the effectiveness of sales and marketing. To improve the awareness of Guangdong and Macao enterprises on product packaging and to seek for more cooperation room, the Macao Trade and Investment Promotion Institute and the Department for Foreign Trade and Economic Cooperation of Guangdong Province will jointly host a Forum on Guangdong and Macao Products Packaging Design Cooperation & Development at Hall A & B of the Macao Tourist Activities Centre on 3 August. The forum will be in the form of discussion and free question and answer format with experts and scholars from Guangdong and Macau to interact with the audience and to discuss the topic of product packaging design in Guangdong and Macao. Explore new ways of hosting exhibitions – Voting activity added to step up interactivity
The 'Vote for my favourite Guangdong and Macao Branded Product' is one of the key activities of the Fair. The organizer has adopted mobile phone apps for the vote and an internet-based voting system with the view to use IT to explore further the promotion channels. The voting activity increases the types of promotion for the Macao market on top of the conventional methods including newspaper coverage, internet, and the on-site activities. It helps further enhance the effectiveness of new product launch, new markets, brand building and strengthen corporate image. By voting for the 'Branded Product' much-favoured by the public and professionals, an effective channel to solicit direct comments from users towards the products will be built, and thus scaling up the level of involvement and participation of exhibitors and the public. To encourage the public to take part in the voting activity, participants will be encouraged to use the internet, mobile phone apps of the GMBPF to cast a vote. The lucky 50 voters drawn will be awarded with a gift valued at Mop500. Diversified business activities to promote cooperation between enterprises of the two territories
During the 2012 GMBPF, several product presentations will be arranged to make themselves a promotion platform for enterprises to direct reveal their products, services, business opportunities and market information of their industries. In addition, the organizer has set aside an area for business matching and procurement as part of the overall services provided for both the buyers and the suppliers, and in turn to promote further the cooperation between Guangdong and Macao procurers and Branded Products enterprises. Overseas and local reputable procurers and enterprises have been invited to take part in the on-site business matching and to promote further the trading platform of Guangdong and Macao. New measures to protect the environment To go green and to save the resources of the planet, the organizer has adopted several green measures and to reduce the use of papers. First of all, emails will be used as much as possible to replace paper-based invitation letters when soliciting exhibitors. Online applications for GMBPF is adopted to reduce paper-based application forms, while entrance tickets, posters, promotion flyers and programmes will be printed on recycled papers. To build an on-going procurement platform for exhibitors
Last year's success in providing an online promotion and marketing platform as on-going showcase of Guangdong and Macao Branded Products has resulted in the come again '2012 Guangdong & Macao Branded Products Fairs' website (www.guangdongmacaofair.com) for the upload of products and information offered by exhibitors as an expanded and long term service of the Fair. A carnival to generate fun for all The 2012 Guangdong & Macao Branded Products Fair is a carnival style event suitable for all walks of life. Apart from the business activities, the organizer has also designed a number of much-sought-after shopping offers, lucky draw, arts and cultural performance. The lucky draw will be held every day. On the first three days (2, 3 & 4 August), the lucky draw will be drawn at 5.45pm on the same day each day, while it will be at 7.30pm on the final day of event (5 August). This year, several award winning activities are arranged such as the Guess Which is the Most Favourite Branded Product? Facebook Check-in, and attach your favorite products on Facebook to win an iphone and so on. To add in more entertaining elements for the carnival, the organizer has invited notable popular music band Mr, singers G.E.M, Joyce Cheng, Mr Wan Kwong to perform during the event. The Guangdong & Macao Branded Products Fair has already established itself as a reputable MICE event, and every year it has attracted large number of exhibitors, citizens and tourists to attend the Fair. Last year the total number of participants was approximately 111,000. Free shuttle bus and parking service to provide easy access Free shuttle bus service is provided to allow easy access for citizen to go to the venue at Macau Fisherman's Wharf from the urban areas of Macau, Taipa. Pick up points on the Macau side are: Avenida do Dr Mario Soares (near Macau Square), Avenida do Conselheiro Ferreira de Almeida (near the Pak Wai Bus Stop), Estrada de Marginal do Hipodromo (near the Loyal Supermarket of Areia Preta), Border Gate, Hong Kong and Macau Ferry Terminal and various official hotels. As for the Taipa side, the pick-up point is at the Estrada do Gov. Albano de Oliveira Taipa (at the main entrance of the Taipa Branch of the Tai Fung Bank). Free parking for 3 hours is offered at the Macau Fisherman's Wharf. Overseas and local merchants and citizens are welcomed to the GBMPF The 2012 Guangdong and Macao Branded Products Fair is a business opportunity to embrace both businesses and entertainment. The four days' event welcomes all to take part. The organizer sincerely invites overseas and local merchants, Macau citizens, and visitors to take part in this great event of Guangdong and Macao. Opening hours are: 12noon to 8pm on 2 August; 11am to 8pm from 3 to 5 August (Friday to Sunday). For further information about the 2012 Guangdong & Macao Branded Products Fair, please call our hotline at +853-87989277 or visit our website at http://www.guangdongmacaofair.com for '2012 Guangdong & Macao Branded Products Fair".
