We are very happy to announce the successful completion of a project by our Year 4 Tourism Retail and Marketing Management students taking the Visual Merchandising and Store Design course lead by Dr. Fernando Lourenço to help a local entrepreneur (Vanda Rodrigues) to develop a range of store design concepts for a new food outlet targeting tourist in Macao. The design theme for the store was set to 'showcase the heritage of Macao and its colonial past'. Via this project, our students had to engage in research leading to the development of mood-board to stimulate the development of concepts. Subsequently, students had to use floor planning, 3D modeling as well as graphics programmes to turn their ideas into professional illustrations as well as videos for their final presentation. Although most students were new to the field of design and prior knowledge is limited, the outcomes were fruitful and were beyond the expectation of the course leader as well as the local entrepreneur. This was a fantastic opportunity for students to understand the process of business start-up in relation to store design and visual merchandising. Moreover, this was an excellent way to build a stronger link with the industry by offering our support to local entrepreneurs and businesses. Students were given awards and certificates to congratulate their efforts and hard work.
