Macao Trade and Investment Promotion Institute (IPIM) set up a display facility called "Macao Ideas – Taipei" in Macau Economic and Cultural office in Taiwan located in the Taipei 101, providing a place for people to learn about Macao's products and business environment. "The Introduction of Macao Business Environment, Convention and Exhibition Industry and 'Macao Ideas – Taipei' Launching Ceremony" has been held in 101, on 3 April 2013. There are 79 guests taking part in the ceremony, including a group of Macao entrepreneurs from various enterprises headed by IPIM and different business associations of Taiwan. "Macao Ideas – Taipei" has been modelled on the Macao product display centre - "Macao Ideas", showing some products from Macao enterprises as well as information on Macao business environment, convention and exhibition industry and Macao MICE calendar. The Introduction of Macao Business Environment, Convention and Exhibition Industry and "Macao Ideas – Taipei" Launching Ceremony Organised by IPIM and Macau Economic and Cultural office in Taiwan, "The Introduction of Macao Business Environment, Convention and Exhibition Industry and 'Macao Ideas – Taipei' Launching Ceremony" has been held in 101, on 3 April 2013. There are 79 guests taking part in the ceremony, including a group of Macao entrepreneurs from various enterprises headed by IPIM and different business associations of Taiwan, such as Small and Medium Enterprise Administration, Ministry of Economic Affairs, Taipei Chamber of Commerce, Youth Career Development Association Headquarter, Taiwan Design Center, and Chinese National Federation of Industries to name a few. The guests officiating over the ribbon cutting ceremony include IPIM's President Mr. Jackson Chang, Macau Economic and Cultural Office Director Ms. Nadia Leong Kit Chi, Taiwan Trade Center President & CEO Mr. Yuen-Chuan Chao, IPIM's Executive Director Ms. Echo Chan, Taiwan General Chamber of Commerce Convener Mr. Wang Ying Chieh, and the supporting partner of "Macao Ideas"- Macao Chamber of Commerce Director Mr. Vong Veng Him and Industrial Association of Macao Director Ms. Maria Lou. Macao's business and investment environment and "Macao Ideas" have been introduced through a promotional video, and the interactive system – a main facility set up in "Macao Ideas – Taipei" has also been demonstrated during the ceremony. A cocktail reception has been arranged after the ceremony. "Macao Ideas – Taipei" "Macao Ideas – Taipei" is a display area with nearly 6.6m long and 2.4m wide, with the same main design theme of "Macao Ideas" in Macao using traditional Portuguese blue and white tiles. Inside there is an open showcase displaying different products from Macao enterprises, including coffee and food, fashion and accessories, arts and crafts and industrial products. QR Code cards for more than 100 individual exhibitors in "Macao Ideas" are available for visitors to pick up. Moreover, information on Macao's environment such as it's business environment, investors service, convention and exhibition industry, service for MICE Bidding and Support as well as "Macao Ideas" have been introduced in various ways, such as a touch screen to browse IPIM, Macao MICE portal and "Macao Ideas" website; LED monitor to read "Macao Ideas" electronic magazine and Macao MICE calendar; and interactive system for visitors to select information they require about Macao. "Macao Ideas" A Macao products display centre set up by IPIM in May 2011, aimed to provide a promotional platform for local enterprise to introduce their product to overseas market. Currently displays more than 900 exhibits from over 100 local enterprises. The product categories include garments, shoes, accessories, handbags, jewellery, food, coffee, tea, wine, health products, medical products, furniture, industrial supplies, technical products, motorcycles, cultural and creative products and handicrafts. Representatives from "Macao Ideas" are onsite for advice and to provide business consultations. Requirements and co-operation intents of enterprises will be recorded and referred to related exhibitors, business negotiation sessions will be arranged as appropriate.