On second day of the Macao Franchise Expo 2013 (2013 MFE, overall turnout was significantly high with incessant visitors admitted to the venue, including business representatives and the general public. The expo has received favourable feedback from visitors. A total of 781 business matching sessions were arranged, which resulted in the signing of 5 cooperation protocols. Endless gimmicks to present product features The second day of 2013 MFE has attracted large number trade visitors, families and also business professionals. Each exhibitor devised ingenious strategies to attract visitors' attention. Some opt for interactive techniques to present product advantages, for instance, children's fashion show and hugging lovely mascots, which piques interest of audience of all ages. Moreover, many food and beverage exhibitors offered free tasting, which received enthusiastic response from visitors. Some exhibitors bring home-style Indian delicacies and sauces, offering visitor a taste of authentic Indian food. Exquisite Japanese ice-cream in various flavours also offered delightful experience to visitors. Over 2,500 cups of ice-cream were sold within 2 days. The MFE Plaza, a food and beverage tasting area where the floor is cosily decorated in a Portuguese cobblestoned-style for visitors, generates a lively atmosphere for the expo. Also, expo-goers can buy what they love as part of exhibition this year included retail sales. These resulted in effective promotion of all sorts to showcase high quality products and leverage brand image. Intriguing exhibits pique great interest of expo-goers In addition, the event also showcase a large number of exquisite and rare exhibits from different countries and regions, including exclusive European crystal art crafts and natural petrified wood with a history of over hundred million years. The wood exhibits of the Indonesian exhibitor, is believed to come into being at Mesozoic Jurassic period, which attracted a big crowd of viewers lining up for photo shooting. Some visitors claimed that the exhibit is such a worldly treasure and looks unbelievably gorgeous. Exhibitors appreciate the fruitful outcome Italian exhibitors who participate in the event for the first time expressed that the result were so far better than expected and 2013 MFE has served as a bridge for European crafted work to enter China, offering many European manufacturers an opportunity to learn more about the different cultures and the local market demands. With years of experience joining the event, Malaysian exhibitors have been confident to match with local business partners through MFE this year. Meanwhile, a first-time exhibitor believes that MFE is an annual effective business occasion and thus it is an inevitable opportunity for brand building and business extension, and so far a number of trade visitors have expressed interest in franchising the brand. Experts offer advice in brand repackaging to enhance products' advantages Business experts from Macao, Taiwan, Hong Kong and other regions are invited to Brand Re-packaging Consultancy Pavilion, attracting a big group of business starters, entrepreneurs and SMEs to visit the expo for consultation. Wilson Lam Chi Ian, one of the local experts in brand restaging, commented that many local brands start to realise the importance of product packaging. During the 3-day event, lots of skills at brand building and packaging and marketing strategies are offered to a large number of businessmen in the pavilion so as to enhance the level of attractiveness of their brands and products, with an objective to help enterprises to further restructure and develop their business. Brand building experience sharing session benefited listeners Three keynote speakers on the sharing session today with the theme of "Establishing Brand in Local Market" offered their opinions of how to establish a home brand. Only by understanding extensively the need and culture of clients from different countries and regions could the brand extend their business through the form of franchise and chain and patent licensing, and fit into the market locally and abroad, according to the speakers. Numerous cooperation protocols signed on Day 2 781 business matching sessions were arranged for the second day of the 2013 MFE, resulting in the signing of five cooperation protocols, as follows: chain and franchise agreement on information exchange business, brand marketing cooperation and brand merchandising agent. The signing parties are from Hong Kong, Malaysia, Macao and Mainland China. Final day tomorrow, seize your last chance to 2013 MFE 2013 MFE will be open to the public free of charge from 11 a.m. to 6 p.m. till tomorrow (July 14, Sunday). Apart from the exhibition, there will be various seminars and presentations, Indian Kitchen Show, Kids Fashion Parade, and B. Duck "Free Hugging". Some exhibitors will offer free food and beverage tasting. Two routes of shuttle bus service for visitors to and from the venue will be available free of charge for all expo-goers. The departure and return ports are Estrada Marginal do Hipodromo (near Royal Supermarket, Iao Hon Branch) and Avenida do Doutor Mario Soares (Macau Square). All are welcome to grasp this opportunity and visit the expo. For any enquiries, please contact the 2013 MFE Secretariat at 6229 8000 or visit the MFE official website: www.mfe.mo
