Co-organising a major exhibition with a renowned player in the industry would not only boost the development of Macao's MICE industry but further diversify Macao's economic structure, according to Chief Executive Mr Chui Sai On. Mr Chui said this on 9 February in a meeting at the Government Headquarters with the President of the German company Messe Düsseldorf, Mr Werner Dornscheidt. The company, with Macao's operators of the MICE (meetings, incentives, conferences and exhibitions) industry, is co-organising a media exhibition in Macao in the third quarter of next year. Mr Chui said the Government would give full support to the exhibition and hoped it would become one of Macao's signature events. He said he was happy to know the exhibition's working group had signed a memorandum of co-operation, signifying that preparation work was in full swing. Economic diversification is a long-term strategic development. Promoting the MICE, culture and creative, and traditional Chinese medicine, would further expand Macao's economic scopes, he said. Mr Dornscheidt said the memorandum would provide more co-operation opportunities for his company, the Macao government, the working group and the industry. He said the exhibition would bring more innovation to the industry and attract more international participants. He hoped it would become a world-class level project. Also present at the meeting were the Chief-of-Office of the Chief Executive's Office Ms O Lam and the Director of the Government Information Bureau, Mr Chan Chi Ping, representatives of the working group including the Director of Macao Daily News Mr Lok Po, Vice President of the Macao Convention & Exhibition Association Ms Lo Tak Wah, and the President of German Macau Business Association, Mr Un Chong San.