To enable SMEs to understand more about marketing, promotion and management practices adopted by overseas enterprises, Macao Trade and Investment Promotion Institute (IPIM) has organised SME training and study trips to Mainland China, Japan and Taipei, to inspire SMEs to pursue creative innovation and business transformation. On 7 February (Saturday), IPIM is going to organise a training seminar on the "Best Practices of Branding, Marketing and Human Resources Management of Korean Enterprises" with Korea Franchise Association (KFA). The seminar will be from 9:30 - 12:30 and 14:30 -17:30 in the Multi-function Conference Hall of Macao Business Support Centre (263, Alameda Dr. Carlos d'Assumpção, Edif. China Civil Plaza, 19 andar, Macau). This seminar is part of the SME training programme, followed by a study trip to Seoul, to benefit Macao SMEs by leveraging their business capacity. Experts share on branding and management strategies, application of technology and successful cases Korean culture, "Korean Wave" and products have become popular in recent years. Many well-known brands have adopted franchising to expand in different parts of the world, with Macao being one of the destinations. To enable Macao SMEs to learn from these successful models, the organisers have invited Mr. Ham Jung Hoon, Managing Director and Policy Team Manager of Korea Franchise Association to be the speaker at the training seminar. Mr. Ham is also the chief co-ordinator of the franchise overseas ventures projects and infrastructure establishment projects of the Ministry of Trade, Industry and Energy of Korea. During the seminar, a variety of topics will be covered, including prevailing management techniques, practices, equipment and technology adopted by Korean SMEs to manage their business, as well as sharing sessions from representatives of Korean franchise brands. Study trip to learn from successful brands The training seminar is conducted in Korean (with simultaneous interpretation in Mandarin only). Participants completing the full course of the training seminar will be given priority to take part in the study trip to Seoul organised by IPIM. The trip will include site visits to enterprises in various industries; hence enabling participants to learn more about the successful business practices of overseas enterprises. Enrolment for the visit will be processed on a first come first served basis. For event details, please contact Ms. Leong or Mr. Ho of SME Service Centre on: 8798-9711/8798-9613; Email: smec@ipim.gov.mo or visit the IPIM website for further information.
