IFT students provides marketing and promotion plan for local artist

Group photo of the IFT Tourism Retail and Marketing Management Year 3 students, the course leader, Fernando Lourenço and local artist, Sio Ng.

IFT Tourism Retail and Marketing Management Year 3 students assisted, Sio Ng, a travel writer, to develop campaigns via her Facebook fan page to boost the promotion of the launch of her travel book later this year. As part of the project of their programme at IFT, students assessed the current state of the Facebook page to identify its strengths and weaknesses and later proposed ideas for improvement. Moreover, students researched several top quality Facebook pages of same nature for reference, aiming to learn from the best and to identify best practice. Through this project, students put theory into practice and gained practical experience. At the concluding part of this project, students synthesised their learning to develop and proposed to Sio Ng on how to improve her Facebook Page campaign, aiming to boost the interaction rate of Sio Ng’s Facebook page and to engage fans number and build awareness of the new travel book. Sio Ng and the course leader, Fernando Lourenço, appreciate greatly of what students have done and hope their ideas can bring positive impact to the business. Established in 1995, the Institute for Tourism Studies, Macao (IFT) offers the most extensive selection of tourism and hospitality related bachelor degree programmes in Macao, and about twenty thousand participants attend its vocational and professional training courses annually. IFT collaborates with 97 universities and tourism organisations around the world, and builds strong links with 500 leading tourism and hospitality corporations to offer internship opportunities to its students. Being the first institution accredited by the UNWTO.TedQual Certification System for tourism education, IFT has the most bachelor degree programmes certified under the System of any tertiary education establishment worldwide. IFT has received the Medal of Merit in Tourism from the Macao SAR Government, and won twice the Gold Award in ‘Education and Training’ from the Pacific Asia Travel Association (PATA).

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