MICE Statistics for the 4th quarter 2015


Information from the Statistics and Census Service (DSEC) indicated that a total of 239 MICE events were held in the fourth quarter of 2015, up by 6 year-on-year; number of meetings and conferences increased by 13 while that of exhibitions decreased by 7; total number of participants and attendees dropped by 23.1% to 811,964. For the whole year of 2015, MICE events increased by 116 year-on-year to 909; number of exhibitions decreased by 9, causing total number of participants and attendees (2,481,650) to drop by 4.0% year-on-year. The average duration of MICE events was 2.2 days in 2015, and total floor area used for the events was 752,059 m2. There were 216 meetings and conferences held in the fourth quarter of 2015, up by 6.4% year-on-year; number of participants decreased by 3.9% to 26,146. The average duration of the meetings and conferences was 1.9 days, and floor area used totalled 98,525 m2. Concurrently, 23 exhibitions were held, down by 23.3% year-on-year; number of attendees decreased by 23.6% to 785,818. The average duration of the exhibitions was 3.4 days, and floor area used totalled 184,658 m2. In accordance with information collected from organizers of 23 exhibitions in the fourth quarter of 2015, receipts of these exhibitions amounted to MOP 115 million, with financial support from government or other organizations accounting for 76.3%. Expenditure of the exhibitions totalled MOP 154 million, of which production, construction & decoration took up 22.3%, and accommodation, food & beverages shared 13.5%. Receipts of the 22 exhibitions organized by non-government organizations amounted to MOP 113 million (98.1% of total), of which 77.8% came from financial support from government or other organizations. Expenditure totalled MOP 121 million (78.3% of total), which was mainly incurred on production, construction & decoration (21.9%). The 23 exhibitions together attracted 2,010 exhibitors and 56,944 professional visitors, with those attending exhibitions organized by non-government organizations accounting for 61.5% and 89.3% respectively. Information from 592 interviewed exhibitors in the fourth quarter indicated that 98.8% of their receipts came from sales of products, while rental paid for exhibition booth and booth decoration accounted for 45.2% and 34.3% respectively of their expenditure. Regarding comments about the MICE venue and services, over 75% of the interviewed exhibitors were satisfied with the professionalism, language skills and work efficiency & attitude of the venue staff, up by 2.0, 2.7 and 4.8 percentage points from the respective percentages in the third quarter. Among the exhibitors that had used services rendered by local companies, the proportion of those who were satisfied with their services (66.0%) and arrangements (64.5%) dropped by 5.6 and 8.1 percentage points respectively quarter-to-quarter. As regards planning and organization of the exhibition, 43.4% of the exhibitors were satisfied with the promotion of the exhibition, down by 5.2 percentage points, while 17.2% considered that improvement was needed. Moreover, 11.8% of the exhibitors commented that the facilities of the venue should be improved. For the whole year of 2015, a total of 909 MICE events were held. Meetings and conferences totalled 831, up by 125 year-on-year; however, total number of participants decreased by 10.0% to 88,189 owing to a decline in number of conference participants. Analysed by size, meetings and conferences having 200 participants or more (109) rose by 9, while number of participants (51,303) dropped by 23.0%. The average duration of the meetings and conferences was 2.1 days, down by 0.2 day, and total floor area used decreased by 6.5% to 356,549 m2. Meanwhile, exhibitions decreased by 9 year-on-year to 78 (74 were organized by non-government organizations), and number of attendees dropped by 3.8% to 2,393,461. There were 40 exhibitions with a floor area of 3,500 m2 or more, and the space occupied shared 81.1% of the total (395,510 m2). The average duration of the exhibitions was 3.3 days, same as in 2014. In 2015, there were 197 meetings and conferences held in the third quarter, while more than 200 meetings and conferences were held in each of the remaining quarters. November had the highest number of meetings and conferences, at 98. As regards exhibitions, the second half year was the peak season for exhibitions, with 16 in July and 10 in November. According to information collected from organizers of 77 exhibitions in 2015, receipts of the exhibitions amounted to MOP 232 million, with MOP 127 million (54.5%) coming from financial support from government or other organizations. Expenditure of the exhibitions totalled MOP 305 million, of which production, construction & decoration accounted for 23.1%, and publicity & public relations shared 18.9%. Receipts of the 73 exhibitions organized by non-government organizations amounted to MOP 228 million, of which financial support from government or other organizations shared 55.5%. Expenditure totalled MOP 234 million, mainly incurred on production, construction & decoration (23.1%) and publicity & public relations (18.6%). The 77 exhibitions attracted a total of 5,607 exhibitors, of which 38.6% came from Macao and 23.6% from Hong Kong. Professional visitors totalled 144,866, with 52.3% coming from Macao. Exhibitors and professional visitors attending exhibitions organized by non-government organizations accounted for 69.8% and 91.9% of the respective total. Moreover, information from 2,093 interviewed exhibitors in 2015 indicated that sales of products accounted for 97.0% of the receipts, while rental paid for exhibition booth shared 58.2% of the expenditure.



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