Organizing Committee of International Film Festival & Awards‧Macao conducts promotion in Shanghai

Members of the IFFAM Organizing Committee and other guests give a toast at the reception

Following the Kick-Off Ceremony of the 2nd International Film Festival & Awards‧Macao held last week, the Organizing Committee of the International Film Festival & Awards‧Macao immediately flew to Shanghai to continue its promotional work. Riding on the 20th Shanghai International Film Festival, the Organizing Committee hosted a cocktail reception in Shanghai to promote the event to film industry professionals and media from different places across the globe.

The 2nd International Film Festival & Awards‧Macao (IFFAM) will be held from 8 to 14 December. To publicize this significant film-industry gathering beyond Macao, the Organizing Committee hosted an IFFAM cocktail reception at The Crowne Plaza Shanghai this afternoon (19 June) and invited nearly 200 participants on behalf of film companies and media agencies at home and abroad. Other guests attending the cocktail reception include Deputy Director of Macao Government Tourism Office (MGTO) and Vice President of the IFFAM Organizing Committee, Cecilia Tse, Head of Destination Marketing Department of MGTO, Betty Fok, Artistic Director of IFFAM, Mike Goodridge, Secretary General of the IFFAM Organizing Committee and Council Chairlady of Macau Films & Television Productions and Culture Association (MFTPA), Alice Augusto, Executive Deputy Secretary-General of the Organizing Committee of Shanghai International Film & TV Festival and General Manager of Shanghai International Film & TV Festivals Co., Ltd., Fu Wenxia, Deputy General Manager of Shanghai International Film & TV Festivals Co., Ltd., Wang Ye, among others. During the cocktail reception, Head of Festival Management Lorna Tee introduced the Artistic Director Mike Goodridge to the audience, in addition to details of this year’s film festival. At the same time, she announced that Hollywood star “Hawkeye” Jeremy Renner will act as the Festival’s Talent Ambassador. Jeremy Renner received the 82nd Academy Award nomination for Best Actor for his critically acclaimed performance in The Hurt Locker. He is widely known for his role as “Hawkeye” in Marvel Cinematic Universe’s international blockbusters.

Witnessed by MGTO Deputy Director Cecilia Tse and Deputy General Manager of Shanghai International Film & TV Festivals Co., Ltd., Wang Ye, Secretary General of the IFFAM Organizing Committee, Alice Augusto and General Manager of Shanghai International Film & TV Festivals Co., Ltd., Fu Wenxia signed a cooperative agreement during the reception, agreeing to develop a cooperative mechanism, recommending films and investment projects, in turn bringing in more exchange opportunities for the film industry, and strengthening the cooperation between the 2nd International Film Festival & Awards‧Macao and the 20th Shanghai International Film Festival.

MGTO Deputy Director, Cecilia Tse witnessed the signing. She believed the cooperative agreement can help to foster exchange between the film industries of Macao and Shanghai, bring local film investment projects to the Mainland and import more opportunities for the industry. At the same time, the agreement will bridge industry professionals from both sides and in turn encourages more film professionals to come to Macao for film shooting. She also hoped that IFFAM will be able to bring about long-term benefits for the sustainable development of the cultural creative industry and tourism industry, forging ahead Macao’s development into a World Centre of Tourism and Leisure.

During the reception, Deputy General Manager of Shanghai International Film & TV Festivals Co., Ltd., Wang Ye expressed that, “Macao is one of China’s most fascinating cities and the young IFFAM exudes a dynamic vibe, that’s why Shanghai International Film Festival is pleased to partner up with IFFAM to foster innovative development of the film industry via the two platforms. We are aimed at establishing a system that bridges industry insiders, films and venture capital of both places, so as to provide opportunities for young cineastes in Macao to enter the Mainland market while attracting Mainland’s rising directors to share thoughts in Macao. We are also looking forward to seeing promising movie projects of both places becoming part of the Shanghai and Macao film festivals’ venture initiative to promote cross-border interactions, thereby making positive contribution to the thriving Chinese film market”

Recognized by International Federation of Film Producers Associations as an international film festival under category A, the Shanghai International Film Festival was founded in 1993 with the aim to foster Chinese film industry development and interchanges among members of Chinese and overseas film industry, with four main categories of activities including film rating, film market, seminar and film screening.

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