UM entrepreneurial teams share brand building experience with Greater Bay Area

UM entrepreneurial teams share brand building experience

Members of four entrepreneurial teams from the University of Macau (UM) recently shared their brand building experience at the Forum on China and Franchise Business Opportunities of International Brands. During the event, they discussed financing for franchise businesses and the use of innovative technology. The live streaming of the sharing session gathered over 410,000 views in mainland China, including the Guangdong-Hong Kong-Macao Greater Bay Area. The event aimed to increase mainland investors’ understanding of the UM entrepreneurial teams’ brand philosophy and franchise ideas.

The forum was a highlight of the Macao Franchise Expo 2019. Jerome Yen, head of UM’s Centre for Innovation and Entrepreneurship, moderated one of the events, namely ‘Inno Star – Harnessing Innovation for Development and InnoTech for Branding’. During the event, members of the four UM entrepreneurial teams shared their experience and talked about how to promote innovative tech brands. The speakers were Chen Tianlan, CEO of Digifluidic Bio-Technology Limited; Kammy Cheong, general manager of Barra Creative Technology and Design Limited; Ao Chi Hong, CTO of UTRAN-I Technology Limited; and Crystal Kwok, founder of 2048 (Macau), Limited.

Formed by PhD students and master’s students from UM, Digifluidic Bio-Technology Limited helps to commercialise the research results of UM’s State Key Laboratory of Analog and Mixed-Signal VLSI. The company is currently based in Hengqin. The other three young businesses are currently incubated by UM’s Centre for Innovation and Entrepreneurship.

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