UM launches training courses for SME owners to lower impact of epidemic, registrations open next Monday

UM will launch two training courses for local SME owners

The University of Macau (UM)’s Centre for Continuing Education (CCE) will launch two training courses, Marketing and Service Strategy, and Crisis Management and Leadership, for owners of small- and medium-sized enterprises in Macao. The courses aim to enhance the marketing and risk management skills of local SME owners, as well as to reduce the impact of the epidemic on Macao’s job market and to increase the competitiveness and adaptability of the local labour force. Both courses were originally priced at MOP 3, 900, and are now offered for free. The registration period is from 6 April to 15 April. Quotas are limited, and applications will be processed on a first-come-first-served basis.

UM’s CCE is dedicated to providing quality training courses and teaching support services for the general public to promote continuing education and lifelong learning in Macao. In response to the epidemic, UM decided to offer the two courses free of charge so that Macao residents can continue to upgrade their knowledge and skills at home. In the meantime, UM is preparing for the second edition of these courses.

The training courses will be taught by experienced professors, instructors, and industry experts. The course ‘Marketing and Service Strategy’ will combine theory and practice. In addition to teaching important classic marketing strategies, it will also discuss case studies of successful companies at the forefront of the business world. Students will have the opportunity to apply the skills and strategies in managing their own businesses. The course ‘Crisis Management and Leadership’ will teach students how to predict risks in their businesses, how to respond and adapt to these risks, and how to minimise loss and recover in the aftermath. The training courses will start on 21 April and are expected to be completed in mid-May.

For more information or registration, please visit CCE’s website at For enquiries, please email to or call 8822 4545.

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