In accordance with the objectives of the Committee for the Development of Conventions and Exhibitions to promote the image of Macao MICE industry and provide related information services more efficiently, Macao Trade and Investment Promotion Institute (IPIM) is responsible for following up on the setting up of the Macao MICE Portal. In the afternoon of 20 November, the Macao MICE Portal (www.mice.gov.mo) will be officially launched at Macao Business Support Centre. Officiating guests include Mr. Tam Pak Yuen, Secretary for Economy and Finance and President of the Committee for the Development of Conventions and Exhibitions, Mr. Sou Tim Peng, Director of Macao Economic Services and Secretary-General of the Committee for the Development of Conventions and Exhibitions, Mr. Jackson Chang, President of Macao Trade and Investment Promotion Institute (IPIM) and Convenor of the Working Group on the Development of External Co-operation of the Committee for the Development of Conventions and Exhibitions, Mr. U Kin Cho, Vice President of the Board of Directors of Macao Chamber of Commerce, Mr. Li Zhizhong, Chairperson of Macao Convention and Exhibition Association, Mr. Tony Lam, President of Macao Fair and Trade Association and Mr. Edmund Wong, Chairman of Association of Advertising Agents of Macau. Around 60 representatives from local industrial and business associations as well as the convention and exhibition industry will also attend the ceremony. It is hoped that the launch of the MICE portal will further promote the strengths of Macao's convention and exhibition industry, activities and facilities to local and overseas event organisers, industrial and business entrepreneur and business visitors. It also aims to provide greater facilitation in the search for related MICE information. Co-operation entities of the Macao MICE Portal include Macao Convention and Exhibition Association, Macao Fair and Trade Association and the Association of Advertising Agents of Macau. Currently, the Macao MICE Portal comprises of various columns including Event Promotion, Incentive Measures, Industry Information and MICE Guide. Contents will be constantly updated and enhanced in accordance with the market demands and development.