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MICE Statistics for the 2nd Quarter 2013


Information from the Statistics and Census Service (DSEC) indicated that a total of 228 MICE events were held in the second quarter of 2013, down by 6 year-on-year. The average duration stood at 2.0 days, bringing a total of 219,000 participants and attendees, and the floor area used totalled 113,000 m2. There were 220 meetings and conferences held in the second quarter of 2013, drawing 24,000 participants. Concurrently, 8 exhibitions were organized, and the total floor area used was 32,000 m2. Number of exhibition attendees surged by 72% year-on-year to 194,000, of which 4 exhibitions attracted more than 145,000 attendees. In accordance with the information collected from 8 exhibition organizers, 5 exhibitions were repeated events, engaging 99 full-time workers. Besides, there were 522 exhibitors participated in these exhibitions and the majority came from Hong Kong (36%) and Macao (34%). Professional visitors totalled 12,418, with 60% from Macao. Revenue of the exhibition organizers increased by 56% year-on-year at MOP33.80 million, of which Rental of Exhibition Booth accounted for 75%. Expenditure amounted to MOP28.18 million, and the expenses were mainly on Publicity & Public Relation (24%), and Production, Construction & Decoration Services (21%). In addition, information from 70 exhibitors indicated that Sales of Products took up 80% of the revenue while Rental of Exhibition Booth shared 59% of the expenditure. There were 458 MICE events held in the first half year of 2013, down by 47 year-on-year. Total number of participants and attendees increased by 45% to 422,000. A total of 21 exhibitions attracted 369,000 attendees in the first half year of 2013, up by 5% and 68% respectively.



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