Jointly organised by Macao Trade and Investment Promotion Institute (IPIM), Brazilian Franchise Association (ABF), Association of Chain and Franchise Promotion, Taiwan (ACFPT), Macao International Brand Enterprise Commercial Association (MIBA), Macao Chain Stores and Franchise Association (MCFA) and Licensing and Franchising Association of Hong Kong (LFA), supported by Chinese Chain Store & Franchise Association (CCFA), International Franchise Association (IFA) and Japan Franchise Association (JFA), co-organised by the Franchising & Licensing Association (Singapore), Korea Franchise Association, Malaysian Retailers' Chain Association and Thailand Franchise Association and co-ordinated by the Association of Advertising Agents of Macao, the "Macao Franchise Expo 2013" (20I3MFE) will be held from 12 to 14 July 2013 at the Venetian-Macao-Resort-Hotel Hall A. MFE – Increased Level of International Participation With the slogan "Brand Expansion Continues, Business Opportunities to be seized" and with the previous successes and experiences, 2013MFE is its fifth year and continues to promote locally branded products on the international stage as well as attracting greater numbers of well-known international brands to invest in Macao. MFE is committed to promoting and establishing a business platform to welcome all exhibitors from a diverse sphere of industries and world-renowned brands to look for business partners in Macao. 20I3MFE has invited a large number of exhibitors from many different regions and countries, which include Mainland China, France, Hong Kong, Indonesia, Italy, Japan, Macao, Malaysia, Portugal, Singapore, South Korea, Taiwan, the United Kingdom and Vietnam, attracting 160 franchise and chain operators and brand agencies, in order to encourage international participation in the trend of running franchises and chain businesses. The number of booths is over 200. A wide variety of industries, including food and beverages, leisure and entertainment, retail, services, education, will showcase their brands during the expo. MFE is a grand business occasion from which many different exhibitions, seminars, forum and promotions can be seen. According to statistics, over the previous years, the number of business matching sessions, on-site protocol signing, participating countries/regions and public attendance has increased annually. 20I3MFE will be one of the most internationalised franchise expo held in the region. Thus it attracts a substantial number of overseas exhibitors with the hope of making use of Macao's geographical advantage and very distinctive historical background to obtain a raft of business opportunities. Forums to improve business performance and development
"Forum on Chain and Franchise Business Opportunities of International Brands" has always been one of the highlights of MFE. Each year, representatives from local and international renowned business associations, business leaders, corporate directors and prominent experts are invited to attend the forum, with the objective of improving business and further strengthening its competitiveness to withstand any challenges arising from regional and global economic changes. In particular, Macao is determined to become a world-class tourism and leisure centre. Therefore, with the theme of "High-end Service Industries Triggering Business Opportunities", the forum will thoroughly elaborate on the topic on the prospects for the franchise industry and high-end service in a cosmopolitan city. This year the forum has great international participation, experts and business leaders from many different regions and countries around the globe, including Brazil, mainland China, France, Italy, Japan, Macao New Zealand, Portugal and Taiwan. They will all gather here to examine how high-end services develop and trigger off business opportunities and collaboration in an international city and how chain store and franchising generate new opportunities and challenges. The forum will be held at 4 p.m. on Thursday 11 July in the multifunctional room on the first floor of Banyan Tree, Galaxy Macao. The second forum with the theme of "Franchise and Business Opportunities in Digital Era", hosted by Macao Chain Stores and Franchise Association (MCFA), will be held at 6 p.m. on Friday 12 July in the Multifunctional Area of the Venetian-Macao-Resort-Hotel Hall A. Numerous experts and academics from mainland China and Taiwan will meet local counterparts to jointly explore regional franchising opportunities and discuss how to improve the business operation model in the light of the current technological advancements. Meanwhile, an awards ceremony will be held during the forum to give recognition to all those who have contributed and excelled in franchising in various industries. Another forum with the theme of "How to Start Your Business through Franchising", hosted by the Association of Advertising Agents of Macao, will be held at 3 p.m. on Saturday 13 July in the aforementioned venue. Industry experts and professionals to offer brand Re-packaging consultation to enhance product advantage In 2012MFE, a substantial number of examples of successfully repackaged overseas brands were on display in the Brand Re-packaging Pavilion, in which local business beginners and SMEs sought advice from industry experts. Due to the value of the Pavilion and the positive public response, the organiser has continued the idea and specially invited representatives from mainland China, Hong Kong, Taiwan, and local counterparts, who are experts in brand packaging services, to share their insights and provide opinions tailored to individual needs, including internal business management and restructuring. The brand consultants will provide their services free of charge to illustrate and explore a wide range of techniques and skills, including business planning, management regulating, product packaging and strategies to make the brand more international, with the objective of achieving an innovative and attractive product and examining how brand packaging strategically enhances the brand value. For any enquiries and advance reservations for the consultancy service, please feel free to contact Mr. Ho, representative of IPIM SME Service Centre, on 8798 9614. MFE multi-functional area to boost business matching
MFE multi-functional area, in which the opening ceremony for the three-day event will be held, was set up to serve as a platform for both organiser and exhibitors to promote and demonstrate their products. Food tasting zone and special programmes fit for all ages Based on the past experiences, food and beverages and retail franchisors received the most attention. Therefore, the organiser has invited more brands and franchisors from these two areas to participate in 2013MFE. As in previous MFEs, there will be a Food and Beverages Tasting Zone, as well as a series of fabulous programmes and shows for a wonderful summer holiday mood. There will be retail sales as well as and free giveaways during 2013MFE. Special programmes such as Darts competitions, B Duck "Free Hugs Activity", Fashion Show – Children's wear, Indian Kitchen Cooking Show and more will be held at different times at the expo. This will certainly be a kids-and-family-friendly event for some wonderful summer fun. One-stop support service to assist enterprise development and financing In accordance with the Organiser's theme, 2013MFE provides the following supporting services for exhibitors, including marketing strategies, financial consultancy, real estate consultancy, which can provide professional advisory services to those who are interested in starting a chain or franchising business. Free admission! Don't miss the opportunity!
Macao is not only a free port and independent customs territory that has great economic energy in the Asia-Pacific region, but also an important bridge that connects Mainland China to international markets. As the economy continues to grow, a number of international brand agencies proved to be very successful in Macao. It is timely for enterprises or individuals to expand the size of their operations or start personal venture. Therefore MFE has become an effective platform for enterprises from various countries/regions to explore and take advantage of the chain and franchising business opportunities. Admission to the three-day event is free to everyone. Business representatives and general public are all welcome to visit the expo. The first day of 2013MFE (12 July) will be open to business professionals only the opening hours are from 11 a.m. to 8 p.m., while 13 and 14 July will be open to general public. The opening hours on Saturday 13 July are from 11 a.m. to 8 p.m. and the opening hours on Sunday 14 July are from 11:00 am to 06:00 pm. For public convenience, two shuttle bus service routes will be available free of charge on Saturday and Sunday with buses departing every half hour. One route is between Estrada Marginal do Hipodromo (near Royal Supermarket, Areia Preta) and MFE venue, while the second is between Avenida Doutor Mário Soares (Macao Square) and MFE venue. For any other enquiries, please contact the secretariat of 2013MFE, on (853) 8798 9627 / 6229 8000, Email: sec@mfe.mo or visit the MFE official website: www.mfe.mo.
