Consumer Council's research result shows that many interviewees hold positive comments on the service quality, product quality, and after sales service of 'Certified Shops'. Both local citizens and tourists regard the 'Certified Shop' emblem as a guarantee for shopping. The research is featured in the latest issue no.238 of Consumer Report. The Institute for Social and Cultural Research under the Macau University of Science and Technology was commissioned by the Council in 2010 to conduct a research on the effectiveness of its 'Certified Shop' promotional campaign for the evaluation of the mechanism since its establishment a decade ago. The Council then revised and modified its promotion strategies after reviewing the research result. In order to review the revised promotional campaign, the Council commissioned the Institute again for another research. The latest research result reviews that public's recognition of the mechanism has been increased, as outdoor media such as bus body wrapping advertisements and bus shelter scrolling panels, etc. make a good impression on the public. Further, advertisements placed at the arrival hall inside the airport also increases tourists' recognition of the 'Certified Shop' emblem. The research also shows that accessibility to promotional materials of 'Certified Shops' plays an important part in encouraging consumers' patronage to 'Certified Shops'. Many of the interviewees who have visited 'Certified Shops' hold positive comments on the service quality, product quality, and after sales service of 'Certified Shops'. Among the local citizens who have been interviewed, about 41 percent of them regard the service quality of 'Certified Shops' as 'better' and 'very good', about 50 percent of them regard the product quality as 'better' and 'very good', and around 54 percent of them also agree that the standard for after sales service of 'Certified Shops' is 'better' and 'very good'. For tourists, about 72 percent of the total number of interviewees think that the service quality of 'Certified Shops' is 'better' and 'very good', 71 percent of tourists think likewise for product quality, and 61 percent of tourists agree that after sales service of 'Certified Shops' is 'better' and 'very good'. Research result and the suggestions given by the commissioned body have been published in the latest issue no.238 of Consumer Report and are also available on the Council's website. The latest Consumer Report also features articles on the new laws about uncompleted property and food safety. Consumer Report is now available free of charge at Consumer Council (Av. Horta e Costa, N.º 24-A, Edf. Cheung Heng, R/C), and the service counter of Consumer Council at Macao SAR Government Service Centre (Rua Nova da Areia Preta, Nº52), Public Information Centre at Vicky Plaza, libraries and bookstores. Consumers may also access the resources online on the Council's official website (http://www.consumer.gov.mo). For enquiries, please call 8988 9315.
